OUR STORY

 

Born in London, UK, to Middle Eastern and English parents, there has always been a celebration of faith, culture and heritage in my life. 

As a woman who has dressed modestly from a young age, I know how important it is to feel comfortable and elegant in what you choose to wear - because what you choose to wear celebrates every part of who you are.

From this mindset, and with all women in mind, Tulas was born. 

From this beautiful intersection of Middle Eastern and English traditions, our collections celebrate modest fashion as a bridge between cultures, and Tulas is a go-to destination for effortless modesty that women are seeking for everyday life.

Inspired by the traditional flowing Abayas and elegant Modal hijabs of the Middle East, to the refined modesty of traditional English heritage inspired fashion silhouettes and prints, we honour both worlds through thoughtfully created garments. Our garments provide the modest coverage you are looking for, and the everyday comfort that allows for ease of movement and functionality. 

Our garments are constructed with our signature fabrics and design features. These include Non-crease and With-stretch fabrics such as Rayon and Nida, and high-necklines, long sleeves and Non-sheer fabrics. As women who understand the importance of functionality, we incorporate designs that are nursing friendly and versatile. We pride ourselves in providing elegance and femininity in this way.

Our mission is simple: to empower women to celebrate their identity, and in turn, to honour faith values, roots and tradition. We believe that when women are empowered, this in turn empowers new generations. This is why at Tulas we believe in giving back to communities who are in need of support. Our promise is to give a percentage of our proceeds to charities that are close to our heart, so that the cycle of empowerment can continue. 

 

Tula